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Case study kfc malaysia

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The social media disaster started last October when someone sent a video clip to KFC Malaysia that shows a staff member tampering with the food while preparing it. We did a quick search and found these two videos, which likely show the offending incidents: In response, KFC Malaysia reported the incident to the police and at the same time did an internal investigation. But unfortunately for the company, the video was uploaded to YouTube on June 25th. The video disgusted many viewers, and they voiced their concerns across the web. The team launched a Facebook tab which contains two new YouTube videos addressing the problem, and set up a Frequently Asked Questions FAQ section to anticipate questions that anyone might have. In one video, En.
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KFC Malaysia staff in scandalous videos

Case study kfc malaysia
Case study kfc malaysia
Case study kfc malaysia
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Case study On KFC

Table of Contents I. Executive Summary 2 II. Hostel Fast Food Survey……………………8 V. Comparative Differences…………………….. Strategic Recommendation………………… 11 VII. Conclusion…………………………………………12 VIII.
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A Case Study of KFC Malaysia Holding: Channel used by KFC to solve communication crisis

Email Us Now. I've never seen a system like it. KFC is a great example of a quick-service restaurant provider enjoying massive global success.
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It was a PR disaster. Follow Michael Taggart on Twitter for more social media crisis management insights. KFC Malaysia found itself in hot water when a member of staff shot footage of a colleague tampering with the food. This film was sent anonymously to the KFC headquarters and the police were called in.
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