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Arrow electronics case study analysis

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SWOT analysis is a strategic planning tool that can be used by Arrow Electronics managers to do a situational analysis of the organization. The Arrow Electronics is one of the leading companies in its industry. Arrow Electronics maintains its prominent position in market by carefully analyzing and reviewing the SWOT analysis. SWOT analysis an immensenly interactive process and requires effective coordination among various departments within the organization such as — marketing, finance, operations, management information systems and strategic planning.
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Essay Case Analysis: Arrow Electronics, Inc.

Arrow electronics case study analysis
Arrow electronics case study analysis
Arrow electronics case study analysis
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Essay Case Analysis: Arrow Electronics, Inc. - Words | Bartleby

Firstly, option of separate sales force for each brand. This option allows the sales agents to focus on a specific market and use their experience and knowledge to continue marketing in a single defined niche. As result organization will have experienced sales agents who are experts in specific market. However, this strategy needs high expenditure of the company.
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Arrow Electronics Case Solution

Arrow Electronics, Inc. Deals with the issue of cross-selling and managing a portfolio of products and services in business markets. It makes money when it sells the so-called "commodity" or low value-added products to the same customer.
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Because of industry trends and compensation practices, the electronics distributors sales force is transitory. The industry has a high turnover in sales and usually when sales reps move to other companies they take their customers with them. For five years Arrow struggled with the accuracy and implementation of their PER. Arrow saw problems ranging from inflated scores, ratings that reflected the self- serving bias of the managers who administered the appraisal, to lack of consistency. Kauffman decided to respond to these problems by providing training on how to call, score and administer the appraisal.
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