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Literature review of advertising and sales promotion

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Literature review on promotion on sales. It consumes a very significant portion of the promotional expenses of marketers. One of most important of channels is sales promotion. Sales promotion is action- focused marketing events whose purpose is to have a direct impact on the behavior of the firms consumers. There are three major types of sales promotion: consumer promotion, retailer promotion, and trade promotion. The existing literature on retail store operations can be viewed from the perspective of the physical layout of a retail store, as shown in Fig.
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The Effectiveness of Advertising: a Literature Review

Literature review of advertising and sales promotion
Literature review of advertising and sales promotion
Literature review of advertising and sales promotion
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Marketing Dissertation | Consumer Purchase Decisions | Promotion Mix

Please join StudyMode to read the full document. Sales Promotion Strategy Sales are the lifeblood of a business, without sales there would be no business in the first place; therefore it is very important that if a business wants to succeed, it should have a sales promotion strategy in mind. The primary objective of a sales promotion is to improve a company's sales by predicting and modifying your target customer's purchasing behavior and patterns. Sales promotion is very important as it not only helps to boost sales but it also helps a business to draw new customers while at the same time retaining older ones. There are a variety of sales promotional strategies that a business can use to increase their sales , however it is important that we first understand what a sales promotion strategy actually is and why it is so important. A sales promotion strategy is an activity that is designed to help boost the sales of a product or service. This can be done through an advertising campaign, public relation activities, a free sampling campaign, a free gift campaign, a trading stamps campaign, through demonstrations and exhibitions, through prize giving competitions, through temporary price cuts,
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literature review on sales promotion strategy cadbury

This increase of attention can be e! There are several reasons e! There is lac of conformit" in methodolog" and hence in the definition of what can be considered sales promotion.
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The audience in this context use logical or factual information such as numbers, polls and statistics to make a decision. Ethos, Pathos and Logos in advertising and marketing For some time by now, marketers and advertisers all over the world have used ethos, pathos and logos to communicate with consumers at different levels. Ethos is what marketers and advertisers use for relationship building, establishing credibility and loyalty between the consumer and the brand. Ethos, in short is how the consumers understand what the brand stands for in the global market place. Pathos talks about what marketers use to appeal to the emotions of the consumers or in other words how advertisers choose to connect with their audience at an emotional level.
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